About us

The Internet Marketing Course (Boot Camp & Evening Diploma) was created to meet the growing in demand for internet marketing knowledge and skills in both Sydney and all over  Australia. These are face to face internet marketing training courses set in convenient city locations. Its all about ‘integration’ of digital with ‘classical’ marketing says Mr Paul Dodson, GM Internet Marketing Institute Australia

Mr  Dodson was recently asked a direct (yet relevant) question from the Sunday Telegraph Journalist, Rosie Squires – “Do you think internet marketing is becoming a fashionable discipline”. Paul’s response was “ It doesn’t matter whether it is fashionable. If you know nothing about Internet Marketing, you will find yourself quickly replaced”..

General Manager, Internet Marketing Institute "Its About Following Your Customer, Not The Technology"

Paul attributes the success of the internet marketing training course to the fact that its founders are NOT formally trained in information technology. As an honours degree graduate in marketing he is regularly quoted as saying that “the less you know about Information Technology the better you will be at internet marketing and (often) the better you will be at helping people understand it when conducting internet marketing training courses”.

Not one to mince his words, Paul climbed the marketing ranks of the pharmaceutical industry where he had to translate complex biological data into 30 second sound bites for his sales force. A internet marketing training course is no different, he says “When I am interviewing a lecturer for our internet marketing course, I dont want to hear about HTML coding or Meta Tags, I want to hear about consumer access and retention”

As an affiliate of the European based training company, Mr Dodson opened the DMI office earlier this year. “Australia is an interesting market in that the corporate world is beginning to realise that  internet marketing is critical to their success, yet business is not too sure how to approach the challenge”. In Europe the flood gates have opened. DMI is expanding into the UK, Spain, France and Germany with plans for a South East Asia office in late 2010.

When asked where the internet will take us, Paul shows an (out of character) coyness in his response “Its impossible to know, lets just say that 20 years ago we all thought the Fax machine was going to be the death of the mail service…..look how that turned out, predicting the future is a dangerous hobby” Paul says. The internet marketing course focuses on where the consumer is going rather than where the technology is going.

He says that “The worlds GDP (Gross Domestic Product) is estimated to be $60US Trillion. By 2011 over 50% of all retail sales will be made on (or influenced by) the web. I don’t care if it is fashionable to Twitter or Google…. but I do care if that is where the consumers are. The  Institute’s, internet marketing training course is all about teaching people how to fish where the fish are rather than focusing on having the biggest boat”

The company comprises of some of Australia’s leading internet marketing professionals. This specific internet marketing training courses have been devleoped by professional practioners – all of what you learn is used by our lecturers in their day to day practice.

This internet marketing course is therefore ideally suited for anyone thinking of entering the world of internet, internet marketing or E Marketing and also to existing professionals who want to expand their knowledge base in the internet marketing sector and get to learn about the current trends and practices. As he says time and time again - Internet Marketing Training Courses Should be all about following the customer through the right channels. many corporations are out twittering while their customers are on Linked In – or simply just using Google search – In Australia we are realising this. The number of inquiries for the Feb 2010 courses have jumped significantly since the unemployment rate has stabalised in Australia – People are are feeling more confident but also realising that there is a ‘Digital Marketing Express Train” about to leave the station… they want to be on it.

The internet marketing training course therefore provide attendees with a comprehensive introduction to the concepts and application of internet marketing. We introduce a range of innovative approaches that have been taken in applying these ideas to online marketing.

Real life case studies and a very practical approach provide a cornerstone to our courses, ensuring that students understand both the theory and are in a position to apply this in their own work roles. – BOOT CAMP & DIPLOMA