Digital News

The battle between Apple and Google is an ironic one. With so many links and affiliations, they continue to war with each other over control of the Browser empire (Chrome vrs Safari) and the Mobile Empire (Android vs. iPhone). But Microsoft is the clear crusader with a convincing 52% of US browsers using their software [...]

22% of time spent online is “Messaging, Blogging, Commenting and Liking”.(Source Nielson). It’s no wonder marketers are allocating more time to educate themselves on the best practice of social media marketing. The power of brand building and the ability to track and really understand their audience is unprecedented. The Digital Marketing Institute holds Social Media [...]

Now more then ever marketers are using YouTube as a component of integrated display campaigns that run across the web. Advertisers want to measure more than just click-throughs and impressions, they want to know what the lasting brand impression is and the conversion rates. YouTube continues to improve its offering. This week it added a [...]

Google’s next scan project takes place in Bavaria where it will scan 400,000 copywrite free books for Austria’s National Library. The books wil not be used exclusively for Google but will add to their growing library of digitalised books. On the one hand it makes sense, preseverving historical books and giving them a digital presense, [...]

It seems to always comes back to trust. The kings of data….threatening their 400 Million users’ privacy. But what are users really thinking when they provide a daily account of where they’ve been, what they’ve bought and what spread they put on their toast that morning, did they think their information sharing would be forever [...]