Overview (Face To Face Training)

The internet plays an increasingly important part in your career. The Australian economy has shown far more resilience than initially expected. As confidence improves, so too does consumer demand.  Business is looking to use Internet Marketing as an effective method of communicating, selling and marketing their brands in a more cost effective manner – This is where the correct integration (or channel mix) is essential and this is why internet marketing training will enable you to effectively market your product or service online says Paul Dodson General Manager DMI Australia.

The 3 Day Boot Camp has been developed by internet marketing professionals for ‘classically trained’ sales & marketing professionals, small business owners or those starting out in the area of online marketing. All of the lecturers are expert practitioners in their field. The internet marketing training courses provide attendees with a comprehensive introduction to the concepts and application of internet marketing / E marketing. We introduce a range of innovative approaches that have been taken in applying these ideas to online Marketing. Real life case studies and a practical face to face approach provide a cornerstone to the program. It ensures that students understand the theory and are in a position to apply this in their own business.

Course Overview

The course includes all aspects of current thinking and application of online and digital & internet marketing training, including

• Search Engine Optimisation (How To Rank High On Google Search)
• Pay per Click Marketing (Google Adwords)
• Banner and other Digital Image marketing
• Web site architecture & design for success
• Web 2.0 technologies (What Is 2.0 and implications of 3.0)
• Podcasting
• Blogging
• Social Networking (And Commercial Implications)
• Affiliate Marketing
• Email Marketing (A Powerful Alternative To Traditional Mail)
• Web Site Analytics (Know Your Numbers – Who Is Visiting & How Often)
• Dealing with Digital Agencies
• Facebook (Social Media, Expectations)
• Twitter

Upon completion of this internet marketing training boot camp, participantss will have an understanding of the essential concepts required to develop a career and/or brand strategy for their product or service in online marketing world.

Lecturers

All of our lecturers are professionals in the Digital Marketing sector, running and delivering online marketing campaigns. They base their training on their experiences and will therefore be using real life examples and case studies throughout the course.

Duration

Next Boot Camp (Diploma): 15th To 17th Mar 2010, Sydney, Melbourne, Brisbane & Perth
08:30 – 16:30 each day.

Venue

Vibe Hotel (Central City Location) Sydney, Melbourne, Brisbane & Perth

Who Should Attend

The internet marketing course is targeted to those with responsibility for developing or implementing an organisation’s online/digital strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers or those who would like to a pursue a career in online marketing.Course Structure

Day 1

• How the Internet has Impacted Marketing
• Site Design and how it applies to Online Marketing
• Search Engine Optimisation
• On Page SEO, the  implact of blogging on SEO,Title tags, meta tags, content, site maps, etc
• Video Optimisation
• Google Local
• Pay Per Click Marketing (focusing on Google AdWords)
• Other PPC options (including FaceBook) & alternative digital advertising
• Online Display Advertising
• How to Design, Create and Implement a Digital Advertising Campaign
• Budgeting Your Campaign
• Measuring Online Advertising Campaigns
• Media Planning and working with Clients and Digital Agencies

Day 2

• Blogging, Twitter, FaceBook Podcasting, RSS and how they apply to and impact digital marketing
• Using all of the Social Networking products as part of your online marketing strategy
• Email Marketing in the digital marketing mix
• How to create and implement an email marketing campaign using currently available email applications
• Email Marketing & Data Protection – the Legal Requirements
• Online PR and how to create an Online PR campaign
• Planning and Implementing Online PR Strategy
• Online Brand and Reputation Management

Day 3

• Using Web Site Analytics and Google Analytics to improve traffic
• Overview of Google Analytics
• Using Analytics to Enhance Visitor Experience and Navigation
• Affiliate Marketing as part of the Online Marketing Mix
• Case Study with Guest Lecturer

Cost

Cost per participant = $2,950 including GST

For further information & to express an interest: Contact Us

HOW IMPORTANT IS INTERNET MARKETING