Internet Marketing Evening Diploma:
Mar 2011  $3,995

Overview (Face To Face Training)

The internet plays an key part in your career. The Australian economy has shown far more resilience than initially expected. As confidence improves, so too does consumer demand.  Business is looking to use Internet Marketing as an effective method of communicating, selling and marketing their brands in a more cost effective manner.

The internet marketing course in Sydney, Melbourne & Perth (8 Week Evening Diploma) have been developed by internet marketing professionals for ‘classically trained’ sales & marketing professionals or small business owners. All of the lecturers are expert practitioners in their field. The internet marketing training courses provide attendees with a comprehensive introduction to the concepts and application of internet marketing / E marketing. The internet marketing training courses in Sydney, Melbourne & Brisbane introduce a range of innovative approaches that have been taken in applying these ideas to Internet Marketing. Real life case studies and a practical face to face approach provide a cornerstone to the internet marketing training courses in Sydney, Melbourne & Brisbane. It ensures that students understand the theory and are in a position to apply this in their own business.

Course Overview

The internet marketing training diploma course  includes all aspects of current thinking and application of online and internet marketing, including

• Digital Integration & Search Engine Optimisation
• Pay per Click Marketing (Google Adwords)
• Digital Banners and other Digital Image Marketing
• Web site digital architecture & design
• Web 2.0 technologies (What is web 2.0 & the impact of 3.0)
• Podcasting
• Blogging
• Digital Networking, Profiling & Social Media Training
• Affiliate Marketing
• Email Marketing As A Powerful Alternative To Traditional Mail
• Web Site Analytics – Know Your Stats
• Dealing with Digital Agencies
• Facebook & Social Media Implications
• Twitter & Social Media Implications

Upon completion of this training course, participantss will have an understanding of the essential concepts required to develop a career and/or brand strategy for their product or service in online marketing world.

Lecturers

All of our lecturers are professionals in the Internet Marketing sector, running and delivering online marketing campaigns. They base their training on their experiences and will therefore be using real life examples and case studies throughout the face to face course.

Duration

8 Week Evening Programme, (1 Evening Per Week) 6.30pm – 9.30pm

Venue

Sydney & Melbourne – Vibe Hotel (Central City Locations)

Who Should Attend

The online marketing training course is targeted to those with responsibility for developing or implementing an organisation’s online/digital strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers or those who would like to a pursue a career in online marketing.

Course Structure

Week 1.

• How the Internet has Impacted Marketing
• Site Design and how it applies to Online Marketing
• Search Engine Optimisation – Part 1
• On Page SEO, the implact of blogging on SEO,Title tags, meta tags, content, site maps, etc

Week 2.

• Search Engine Optimisation – Part 2
• Off Page SEO, the importance of developing a digital footprint, Link Building and Developing a Linking Strategy, etc
• Pay Per Click Marketing (focusing on Google AdWords) – Part 1

Week 3.

• Pay Per Click Marketing (focusing on Google AdWords) – Part2
• Other PPC options, alternative digital advertising, etc

Week 4.

• Using Web Site Analytics to improve traffic and user navigation
• Email Marketing in the internet marketing mix
• Email Marketing & Data Protection – the Legal Requirements

Week 5.

• Blogging, Podcasting, RSS and how they apply to and impact internet marketing
• Using Social Networking as part of the online marketing mix

Week 6.

• Online PR and how to create an Online PR campaign
• Planning and Implementing Online PR Strategy
• Online Brand and Reputation Management

Week 7.

• How Web Site Architecture can Affect Online Success

Week 8.

• OnlineDisplay Advertising – Create, Implement and Measure Online Advertising Campaigns
• Affiliate Marketing as part of the Online Marketing Mix
• Media Planning and working with Clients and Digital Agencies
• Case Study with Guest Lecturer

Assessment

The Executive Education Program Certificate is awarded to participants on successful completion of a Internet Marketing Assignment. The assignment will have a written component, giving students the opportunity to demonstrate their understanding of internet marketing and how this knowledge can be applied.

Cost

Cost per participant = $3,995 including GST

For further information & to express an interest: Contact Us